SuperBolt

Overview

We partnered with Superbolt, a Vancouver-based performance tea brand, to create a high-energy lifestyle video that captures the drive, discipline, and purpose behind the product. Rather than simply showcasing tea, we aimed to tell a story one rooted in momentum, movement, and mental clarity.

Through fast-paced editing, dynamic visuals, and authentic day-in-the-life footage, the video reflects the brand’s core message: fuel that keeps you sharp, active, and pushing forward.

Approach

Our concept centered on founder Elliot’s personal routine, blending his high-performance lifestyle with the meticulous process behind Superbolt Tea. From early morning runs in Vancouver to intense kickboxing sessions and into the lab where each tea blend is handcrafted we captured the full spectrum of what powers his day.

By cutting between real moments of exertion and focus, we created a visual rhythm that mirrors Superbolt’s clean energy: bold, efficient, and uncompromising. The final product is more than a brand video, it's a visual manifesto for those who live life in motion.

Impact

The objective for Superbolt was to spotlight the brand as a clean, high-performance energy alternative crafted without artificial ingredients and rooted in ethical sourcing. We aimed to showcase its unique blend of delivering a smooth, sustained lift without the crashes or jitters of synthetic energy products.