WakeWater

Overview

For WakeWater, the goal was to create a dynamic 30-second ad that showcases its universal appeal. By featuring a diverse range of people and moments, the ad highlights how WakeWater seamlessly fits into any lifestyle. A key objective was to position it as a healthier energy drink option for younger audiences.

Approach

Working closely with the WakeWater team, we honed in on their vision of creating an ad for everyone. After brainstorming ideas and scouting the ideal locations, we cast a diverse group to reflect WakeWater’s wide appeal. The result is a fast-paced, energetic ad that captures the fun and inclusivity of the brand.

Impact

Our goal was to showcase WakeWater as a versatile choice for anyone, anywhere. Through extensive social media exposure and thousands of impressions, we effectively highlighted WakeWater’s appeal across diverse settings and age groups.